Honest Auto Guiding Gears

Before Lefsruds Honest Auto’s conception, I spent over a decade in the Automotive Industry learning my craft and everything there was to know about vehicles, the service process and culture that the industry is made up of. It’s largely what inspired me to start my own business and build an organization that I felt proud and confident to stand behind. Honest Auto’s foundation was built on these principles, and they are the blueprint of every decision, project, relationship aspect of the work that we do. I knew big dreams and the desire to build a legacy needed a strong foundation to be built on and I poured all my knowledge and experience into each and everyone of these Guiding Gears. They continue to be the standard in which I hold myself, my teammates, and all of our guests and extended Honest Auto family accountable to. - Soren Lefsrud, Founder